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Diah is here! Mom of three boys.

Shypreneur, Introverted Entrepreneurs

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Entrepreneurship is often associated with extroverted qualities such as socially engage, showing leadership, etc. Does that mean that introverted persons or shy persons, like myself, can not be successful entrepreneurs? Hey, you shy persons out there, is there any chance for us?

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I consider myself as a shy person because I don't like to be in the front row in the classroom, I don't like to talk louder, I don't know how to scream (kidding). I also consider myself as an introvert person because I like to stay at home and enjoy being alone. However, I want to have a successful career as a freelancer. What should I do?

I heard the word 'shypreneur' from Alicia of Pixistock for the first time. It is a combination of 'shy' and 'entrepeneur'. It refers to individuals who identify as introvert or shy, but still engage in entrepreneurial activities. 

However, a shypreneur can have a strong possibility to succeed because she has a deep focus, careful planning, thoughtful decision making, and the ability to work independently. Those can be valuable assets in the business world. Shypreneurs may excel in areas like strategic thinking, innovation, and building meaningful one-on-one relationships. Success in entrepreneurship is diverse, and individuals can leverage their unique strengths, whether introverted or extroverted, to achieve their goals.

How A Shy Content Creator Creates Her Best

A shy content creator can thrive by leveraging her introverted strengths in the following ways:

• Thorough Planning: Shy individuals often excel in thoughtful planning. Take the time to plan your content strategy, including topics, formats, and release schedules. This can help you feel more prepared and confident in your work.

• Scripted Content: Prepare scripts for videos or written content. This allows you to organize your thoughts in advance and reduces the pressure of improvisation during recording or writing.

• Focus on Niche Topics: Delve into niche topics that genuinely interest you. This can make the content creation process more enjoyable, as you are likely to be passionate and knowledgeable about the subjects you are covering.

• Edit and Refine: Embrace the editing process. Shy content creators often excel in refining their work behind the scenes. Editing allows you to perfect your content and present it in the best possible way.

• Utilize Visuals and Creativity: If you are more comfortable expressing yourself visually, focus on creating engaging graphics, animations, or other visual elements to complement your content. This can be a powerful way to communicate without relying heavily on verbal expression.

• Engage with Your Community: While it might be challenging to engage in face-to-face interactions, foster a sense of community online. Respond to comments, participate in forums related to your content, and create a supportive online space for your audience.

There's no one-size-fits-all approach, and finding what works best for you may involve some experimentation. Embrace your introverted qualities as strengths, and use them to create content that resonates with both you and your audience.


How to Gain Social Media Engagement for Shypreneurs

Social Media engagement is, yes, everything for a content creator. For you, shypreneurs, you could use stock photos or footages to enhance social media engagement in your posts. For example you can offer glimpses into your creative process through behind-the-scenes that could add a personal touch and invites your audience into your world.

Wanna go quiet? You can create inspirational text using stock images with motivational quotes or snippets of your own insights. This allows you to share your thoughts without necessarily being in the spotlight, appealing to those who appreciate wisdom and inspiration.

If you have products or services, showcase them in a visually appealing way. High-quality images or short video clips can highlight the key features and benefits without requiring direct personal interaction.

Use stock images alongside positive customer testimonials. This allows you to share social proof without putting yourself in the spotlight, emphasizing the positive experiences of others.

Remember to maintain a consistent visual theme that aligns with your brand, and choose visuals that resonate with your target audience. High-quality, authentic images or footage can significantly contribute to social media engagement without requiring extensive personal exposure.

How to be A Successful Shypreneur in Social Media Without Showing Your Face

Many content creators have found success by focusing on niche content, creativity, and engaging visuals. Here are some approaches a shypreneur could take:

• Create Tutorials or How-To Content: Share your expertise by creating tutorials or how-to videos. This allows you to provide value without necessarily being the central focus of the content.

• Use Voiceovers: You can record voiceovers to accompany your visuals, providing explanations, insights, or storytelling. This way, your voice becomes the focal point, and you don't necessarily have to appear on camera.

• Engage Through Captions: Craft compelling captions that tell a story, share insights, or ask questions. Engaging captions can create a connection with your audience without relying on face-to-face interaction.

• Leverage Animation or Illustration: If applicable to your content, use animated graphics or illustrations to convey your message. This allows for creativity and expression without the need for personal visibility.

Remember, the key to success on social media is consistency, authenticity, and understanding your target audience. Find a style and format that aligns with your comfort level while still providing value and engaging with your audience. Have a happy journey, Shypreneurs!

Diah Dwi Arti
Diah Dwi Arti
Muslimah | Madiun, Indonesia | Mom of three | email: diah.d.arti [at]
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